Graybar Campaign
Objective:
To develop a cohesive visual identity for Graybar’s End User vertical, emphasizing connectivity and versatility while maintaining the brand’s professional and informative essence.
Service
Campaign Design + Animation
Client
Graybar
Year
2023
Identity
Designed comprehensive brand guidelines that unified the visual identity for the End User vertical
Visuals
Linear elements and icons to symbolize connectivity and seamless solutions.
Video
Directed and created an engaging explainer video, leveraging the new visual elements to tell a dynamic and compelling narrative about Graybar’s offerings.
Direction
Led the art direction for visual storytelling, ensuring the brand’s key values and messaging were effectively communicated.
The Outcome
The project established a clear and unified visual identity for Graybar’s End User vertical, reinforcing its commitment to connectivity and innovation. The explainer video brought the brand’s narrative to life, making the guidelines both practical and inspiring for internal and external stakeholders.
