Schnucks Markets Social

Objective:

To create engaging, relatable, and on-brand social media content that highlights high-quality food goods while staying accessible and budget-friendly to the audience, standing out in a competitive digital landscape.

Service

Art Direction

Client

Schuncks

Year

2020

Content

Conceptualized creative and valuable content ideas that resonate with the target audience, focusing on approachable yet high-quality food options.

Photography

Captured authentic in-store moments through photography and led in-studio shoots by collaborating with photographers and food stylists to produce visually appealing and brand-aligned imagery.

Graphics

Designed interactive and engaging posts, incorporating animation and motion to grab attention and stand out on social media feeds.

Engagment

Balanced relatable, budget-conscious messaging with a high-quality visual aesthetic to connect with the audience while staying true to Schnucks' brand values.

The Outcome

Elevated Schnucks Markets’ digital presence, creating content that stood out against competitors while remaining attainable and on-brand. Through a mix of engaging visuals, interactive graphics, and valuable storytelling, the posts successfully captured audience attention and reinforced Schnucks as a go-to source for quality, budget-friendly food.

Engagment

Created posts with a graphic approach and creative ways to engage with customers and provide value through recipe ideas, savings, and a sense of community.