New Honor Society Brand Refresh
Objective:
New Honor Society, an advertising agency based in St. Louis, MO, sought a brand guidelines update to achieve a cohesive visual identity that balanced professionalism and experience with creativity and edge. My process began with a comprehensive brand audit to identify gaps and opportunities for improvement and then continued with developing a cohesive set of assets and clear guidelines for usage.
Service
Brand Identity
Client
New Honor Society
Year
2024
Color
The color palette was refined and expanded to establish clear distinctions between key colors and accent colors for versatility and impact.
Dimension
Textures and specific photo editing styles were introduced to enhance the brand’s visual storytelling.
Type
Typography standards were developed, creating typographic hierarchies and settings for consistent and effective communication.
Cohesion
a cohesive icon system was designed to align with the updated aesthetic and usability needs
The Outcome
The outcome of this refresh was a unified and versatile toolkit that strengthened New Honor Society’s visual consistency across all touchpoints, positioning the agency as both professional and creatively edgy in the competitive advertising landscape
