DryIdea
Objective:
To develop a fresh strategy and visual identity for DryIdea that appeals to a younger audience by aligning with their lifestyle and creating a relatable and authentic campaign.
Service
Strategy + Illustration
Client
DryIdea
Year
2024
Concept
Created a strategic concept focused on connecting with young adults through relatable, and trend-driven messaging.
Illustration
Designed bright and bold custom illustrations that are ownable to help further the brand's identity.
Flexibility
Created a unique and adaptable style that can be extended across a larger campaign.
Consistency
Incorporated elements of the brand's new packaging into my designs to create cohesion and tie back into the brand efforts.
The Outcome
The new brand identity provided Big Bear Pizza with an option for a cohesive and memorable visual presence. The hand-drawn elements and warm palette resonated with the startup’s family-focused ethos, creating a strong foundation for launching and growing in the competitive local market.
