STL Design Week
Objective:
To design a cohesive and engaging digital presence for STL Design Week, while providing visual assets and guidelines that unify the campaign’s branding across multiple platforms and a large design team.
Service
Web + Illustration
Client
STL Design Week
Year
2024
Web
Collaborated on the website design which served as the central hub and reflected the creative energy of STL Design Week.
Illustration
Designed a series of unique illustrations used broadly across the campaign, creating a vibrant and recognizable visual identity.
Collaboration
Worked with a large team of volunteer designers, organizers, developers and creatives to plan and execute the vision.
Cohesion
Developed a condensed brand guideline which was distributed to the team to be used to create assets easily and swiftly.
The Outcome
The outcome of this refresh was a unified and versatile toolkit that strengthened New Honor Society’s visual consistency across all touchpoints, positioning the agency as both professional and creatively edgy in the competitive advertising landscape
