Big Bear Pizza
Objective:
To create a warm and inviting brand identity for Big Bear Pizza, reflecting its focus on family, love, and homemade craftsmanship, while positioning the startup as a standout in the local market.
Service
Brand Identity + Logo
Client
Big Bear Pizza
Year
2023
Logo
Developed an original logo that captured the brand’s playful yet heartfelt personality.
Pattern
Created a unique hand-drawn pattern to add a personalized touch across brand materials
Type
Designed a warm and welcoming color palette to evoke feelings of comfort, love, and community.
Hand-Drawn
Incorporated hand-drawn elements like the mascot and customized typography to tie back to the brand values.
The Outcome
The new brand identity provided Big Bear Pizza with an option for a cohesive and memorable visual presence. The hand-drawn elements and warm palette resonated with the startup’s family-focused ethos, creating a strong foundation for launching and growing in the competitive local market.
