Graybar Campaign
Objective:
To educate existing clients about Graybar’s storeroom operations and smart inventory services through an engaging and memorable campaign that highlights additional services they may not have been aware of.
Service
Packaging Design + Campaign
Client
Graybar
Year
2024
Concept
Collaborated in brainstorming and developing the idea of the “Smart Cookie” campaign, focusing on creating an attention-grabbing and educational experience for clients.
Packaging
Designed the cookie box packaging to be visually striking and on-brand, ensuring it made a strong impression upon delivery.
Cookies!?
Created designs for branded cookies that tied into the campaign’s theme, serving as both a fun and functional part of the educational initiative.
Engineering
Developed dielines and packaging specifications to ensure seamless production and delivery of the campaign materials.
The Outcome
The Smart Cookie campaign successfully captured client attention, providing a unique and memorable way to educate them about Graybar’s additional services. The creative approach reinforced Graybar’s commitment to innovation and client engagement, leaving a lasting impression on the target audience.
