ZYN Design System
Objective:
Led art direction of a digital design system for Zyn Nicotine Pouches. Created the format and assets for an interactive design system that was comprehensive while still being clear and simple to pass to a large team of designers. Designed core elements and led direction of the full system.
Service
Direction + Design
Client
Zyn
Year
2025
Logo Design
Led art direction for a logo refresh which would keep the original spirit of the original but have an updated custom typeface.
Identity
Led a team of designers to create an interactive brand design system that would span across all assets of the brand. Designed the layout and system details.
Extensions
Led art direction to create separate identities for each brand extension while keeping everything cohesive to the flagship.
The Outcome
The new design system gave ZYN a cohesive set of assets and a source of truth to be used amongst a large team of designers. This can be used across platforms and can be built upon, which gives the brand flexibility and nuance.
